Rebl Group's Data Transformation Success

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Rebl Group faced significant challenges in scaling their data function to meet the demands of a growing business. Having experienced growth largely by acquisition, Rebl Group’s data was in dire straits. The acquired companies had brought in over 20 different environments with vastly diverse uses cases and about 15 different systems each. These disparate approaches in data management led to a complex, fragmented data system environment, which is highly dynamic with constant changes and system updates required in the business. This left their existing data platform inefficient and unable to deliver the agility required for rapid decision-making. The organization required a solution that could simplify processes, increase efficiency, and enable seamless collaboration among teams. 


Rebl Group is a strategic partner for rebellious commercial growth, revolutionizing business models and supply chains to fuel growth in both physical and digital markets. They fearlessly open new beginnings and paths for revolutionary encounters between businesses, people, and the world. Their innovative products don’t just meet today’s needs – they anticipate tomorrow’s, making every customer journey an exhilarating adventure. 


Critically needed data migration and transformation 

As Rebl Group expanded, their existing data systems became a bottleneck. Manual data processes slowed down operations, and fragmented tools led to silos and inconsistencies in reporting. The leadership realized that their current platform could not meet modern data demands or align with their strategic goals. 

"Rebl Group formed through various acquisitions – about 20 over recent years. Each acquisition has brought around 15 different systems, ERPs, software, and other tools. At the same time, we needed to harmonize these systems, decide which to phase out, which we can merge, and how to manage this process. Our data sources and everything else are constantly changing: new sources are added, and old ones are phased out or transferred. Managing and modeling this ecosystem is an ongoing task. Our strategy wasn’t to standardize too quickly, as our data sources are very production-specific. Instead, standardization has been done at the data layer, which has led to a need for many integrations, robust modeling, and local processes."

Mikko Hämäläinen

Director of Design and Data 

Why Rebl Group chose Agile Data Engine

Rebl Group evaluated several solutions before selecting Agile Data Engine (ADE). ADE's end-to-end data automation capabilities, flexibility, and scalability stood out as the ideal match for Rebl Group's needs. Its focus on orchestrating data workflows efficiently and fostering collaboration made it the top choice. 

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"We did review other alternatives in our initial decision-making process too, but Agile Data Engine proved to be the right fit for us. It was not only the most cost-effective, but also the best solution for where we were in our transformation as well as our data management and fragmented environment. ADE’s capability to unify our fragmented processes was a game-changer - it became clear that ADE isn’t just another tool; it’s a platform built to adapt and evolve with us."

Miika Haavisto

Chief Innovation and Development Officer 

Making the data project kickoff run smoothly

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The project kickoff was smooth - implementation of ADE began with a structured kickoff, involving stakeholders from both Rebl Group and the ADE team. This phase focused on aligning expectations, defining key objectives, and mapping out the transformation journey. Rebl Group appreciated ADE's collaborative approach and expert guidance during this critical phase - from day one, the ADE team worked hand-in-hand with their team to make sure they had the right tools, processes, and knowledge to succeed:

"ADE’s Customer Success Manager reached out us, and it was great to put a face to the products. It’s good to have a person to contact for more than just support or in name only. She explained how get started with ADE, helped us with logins and everything else from the ground up. I can’t really think of anything negative to say.”

Juuso Kuusisto

Project Manager

Agile Data Engine's role in data work

ADE played a pivotal role in transforming Rebl Group’s data workflows. During implementation, the platform automated key processes, reduced manual effort, and improved data quality.  

In daily operations, ADE empowers Rebl Group's teams to focus on high-value tasks rather than troubleshooting data issues:

"Agile Data Engine supports our work and prevents mistakes. It clearly indicates issues that require fixing, or if there’s not enough space to store data or inconsistencies in the type of data - it’s very agile and convenient to use whilst eliminating guesswork."

Ida Björkqvist

Senior Data Analyst

ADE’s intuitive interface and reliable automation capabilities also allow for seamless collaboration and delivering reliable, up-to-date, and accurate information for all stakeholders and use cases:

"With Agile Data Engine, data flows are predictable and manageable. It gives our team the confidence to focus on innovation rather than firefighting. ADE ensures our data is reliable, up-to-date, and accurate. And it’s absolutely essential for determining what information we have and what we don’t as multiple stakeholders often as the same questions different ways or for different reasons. Without ADE, we would still be doing a lot of duplicate work."

Juuso Kuusisto

Project Manager

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Key Results upon Implementing Agile Data Engine

The adoption of Agile Data Engine delivered the expected measurable improvements that data teams using ADE experience quickly after implementation, including reduced time on manual data processes such as scripting, significant improvement in data quality and consistency, streamlined collaboration between previously siloed departments, and enabled faster time-to-insight, which supports better decision-making across teams. other benefits.  

 

For Rebl Group, the results were nearly instantaneous:

"Results were almost immediate. Agile Data Engine didn’t just solve our problems; it gave us the tools to thrive in a competitive market. When you use ADE every day, it's hard to imagine what life would be like without ADE. At this point, it's such an integral part of our work that describing its impact is difficult. However, it definitely helps us a lot - if it were taken away, we would immediately observe a nosedive in the quality and manageability of our data. As a multi-industry company with high standards and a broad range of data to report, I’m confident Agile Data Engine is a key factor in why we can trust the data we have."

Juuso Kuusisto

Project Manager

Make ESG reporting easier

Rebl Group also saw unexpected improvements when it came to their ESG reporting.  Sustainability reporting for the EU's Corporate Sustainability Reporting Directive (CSRD) has exacting requirements. Reporting often requires that analysts use data from a wide range of sources. In Rebl Group’s case, these include input Excel files, ERP systems, and financial management systems. ADE helps enrich this data with additional information, for example data stored in Excel files or other data repositories which complements ERP data.  

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For Rebl Group, this process resulted in a complex system where data was combined, filtered, and processed in various ways that made it possible to ensure accuracy and effectively access the necessary information required for reporting:

"The ESG report is truly an example of a large and clear project where ADE has played a key role. I know that ADE has been essential in collecting, combining, enriching, processing, validating, and really doing everything possible with the data."

Ida Björkqvist

Senior Data Analyst

Achieve operational excellence for data-driven business

The partnership between Rebl Group and Agile Data Engine demonstrates the transformative power of the right data platform. ADE was pivotal in helping Rebl Group achieve operational excellence via strategic alignment between the data function and the business. It not only resolved the inefficiencies in Rebl Group’s data operations but also laid the groundwork for future growth. This case underscores the importance of aligning technology with business needs and investing in platforms that enable agility and scalability:

"Agile Data Engine speeds up our work and frees up our time to focus on more interesting and in-depth tasks – we don’t waste time with basic digging and routine tasks, and our work is more efficient, so we focus on more challenging tasks that create value for the business."

Ida Björkqvist

Senior Data Analyst


We restore trust in data

Chat with us

If you’d like to learn more about how Agile Data Engine can help your data transformation succeed, reach out for a demo or request a call!

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Matti Karell, CEO
Agile Data Engine

ADE Insights Oy
Eteläesplanadi 8
00130 Helsinki
FINLAND

Business ID: 3370778-2
VAT: FI33707782

matti.karell@agiledataengine.com